Thai nationalism is a political ideology involving the application of nationalism to the political discourse of Thailand. It was first popularized by Vajiravudh (Rama VI, 1910–1925), and was subsequently adopted and adapted by various leading political factions throughout the twentieth century.
Following the bloodless coup which abolished absolute monarchy in 1932 and the abdication of Vajiravudh's successor Prajadhipok (Rama VII) in 1935, the rise to power of Prime Minister Plaek Phibunsongkhram (Phibun), Thailand's fascist strongman leader, saw the promotion of a new wave of nationalism during his first prime ministership from 1938 to 1944. Supported by writings by his cultural advisor Luang Wichitwathakan, the country's official name was changed from Siam to Thailand in 1939, and cultural mandates and reforms that aimed to define Thainess were implemented to promote national assimilation of Thai Chinese and other non-Thai-speaking minorities in a process known as Thaification. An irredentism ideology known as Pan-Thaiism was promoted with the aim of reclaiming lost territories from the French and British, which were briefly realized during World War II but abandoned thereafter.
As national politics shifted to an anti-communist stance during the Cold War, Thai nationalism was again reframed during the prime ministership of Sarit Thanarat, who deposed Phibun in 1957 and became prime minister in 1958. Sarit promoted a revival of the institution of the monarchy, which had fallen in influence since the 1932 revolution. The government promoted the public image of King Bhumibol Adulyadej (Rama IX), whose many development projects aimed to benefit far-flung rural communities, and the King came to be regarded as a unifying figure and symbol of national loyalty. From the 1970s, the motto of nation-religion-monarchy was revived, and the concept of "democracy with the king as head of state" promoted as the pillar of the country's governance.
Prime Minister Prayut Chan-o-cha, in early 2020, ordered the Fine Arts Department to film a series of war movies to boost Thai patriotism. The series will depict Thailand's engagements in world and regional wars, such as the Battle of Pork Chop Hill (1953) and the Vietnam War, and Thailand's roles in World Wars I and II. A second set of films will tell stories about the battles with foreign invaders such as the Battle of Ko Chang 1941 during the Franco-Thai War. A third set will focus on local and internal conflicts such as the Khao Kho Battle (1968) and the Romklao Battle (1988). The films will likely be feature films rather than documentaries. The aim of the films is to "whip up a sense of patriotism" to help reduce conflict in society.
Since the 2000s, radical Thai nationalism has also been linked to Extremism Buddhist groups that act - sometimes violently - against Muslims, especially in the southern provinces. They see Buddhism as a national religion and a defining element of "Thainess".
In 2018, the Thai government launched a new Thaiization project that promotes Thai nationalism and highlights "Thainess" as an important social aspect.
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